Print media, meet social media. When I stepped into the creative director role at the magazine in 2011, the task was to take a then-50-year-old publication that was primarily focused on print into the fast-growing digital and emerging social media space while maintaining revenue and production of a monthly print magazine. With the idea of trying to capitalize on the highly successful print following/subscribership created in the last 5+ years. 

As Art Director, when I started working with the magazine in 2004, the task was to rebrand a then-40-year-old legacy title into a top-performing magazine. Within three years of working on the title, along with an all-star editorial team, the publication became one of the most innovative and influential surf media outlets of its time, exceeding all competitors in distribution and sales.