The ask was to set up an all-new brand ID for the all-new mountain bike magazine launched by Outside. They had in-house staff designers that would take on the production of laying out the quarterly magazine but wanted expertise in setting up the art direction of the magazine, website, social media, and key video series.

Continued, ongoing creative work to produce animated video cover drops and “issue teaser” video edits that would combine all the elements from the print issue into 60-second motion graphic edit synced to music for promotion.